Futurice
Helsinki consultancy that brings design and strategy teams to AI planning
Founded 2000 | Helsinki, Finland | 800+ employees
ai-strategychange-managementuse-case-prioritizationimplementation-support
What is Futurice?
Futurice was founded in Helsinki in 2000 and says it has more than 800 people across Europe. Its strategy and renewal team runs AI strategy and operating-model work with executives, and design teams shape how people will actually use the result. Engineering follows if the client wants it. The approach suits Nordic companies that see AI as a service-design problem as much as a technical one.
Futurice works primarily with clients in Retail, Media, Public sector, Manufacturing, Financial services sectors. Its primary differentiator is: AI strategy combined with service design and operating-model work.
Futurice tech stack and services
AzureAWSGoogle CloudGDPR
| Service area |
|---|
| AI Strategy & Roadmap |
| Change Management |
| Use-Case Prioritization |
| Implementation After Advice |
Futurice pricing
Short answer: Futurice prices its work as follows: consulting fees; rates not published. Minimum engagement is not publicly disclosed; a discovery call is required.
| Engagement model | Typical range | Best for |
|---|---|---|
| Multi-use-case advisory | Quoted per scope | Several use cases, teams, or systems |
| Delivery team | Team rate; see pricing model above | Building what the advice recommends |
Futurice does not publish a public rate card. Contact them directly via their website to get project-specific pricing.
Futurice pros and cons
| Advantages | Things to consider |
|---|---|
| +Design-led thinking about how staff and customers use AI | -Governance and regulation are less central to its offer |
| +Works with executives on operating models | -Ownership details are not recently published |
| +Can build afterward | -Advice often leads into its own delivery |
Futurice vs alternatives
How Futurice compares to the other top AI Advisory firms.
| Company | Best for | Key difference | Rating | Compare |
|---|---|---|---|---|
| KPMG | Regulated firms needing audit-grade AI governance. | Governance and assurance depth, backed by its own ISO/IEC 42001-certified AI management system | 4.6 | Full comparison |
| Tensorway | COOs and CFOs wanting a vendor-neutral AI plan. | Two-interview method per use case, a written drop list, and a roadmap another vendor can implement | 4.5 | Full comparison |
| PwC | Multinationals mapping AI Act duties with other EU... | EU AI Act compliance planned alongside DORA, GDPR, and NIS2 in one program | 4.4 | Full comparison |
| appliedAI | German industrial firms seeking neutral AI guidance. | Advice from a German AI ecosystem with a non-profit institute focused on AI Act practice | 4.4 | Full comparison |
| Deloitte | Large regulated groups needing documented AI controls. | Regulatory and audit teams beside the AI advisers, with global reach | 4.3 | Full comparison |
| Trilateral Research | Public bodies needing rights and ethics assessments. | Fundamental rights and ethics impact assessments from a research-led firm | 4.3 | Full comparison |
| EY | Enterprises building AI risk into existing controls. | AI risk work folded into existing technology risk and controls programs | 4.2 | Full comparison |
| DAIN Studios | Nordic and DACH firms wanting governance they own. | Governance and readiness work designed to be run by the client's own team | 4.2 | Full comparison |
| Artefact | Large consumer brands across European markets. | Data governance and AI planning with engineers in the same firm | 4.2 | Full comparison |
| Gartner | CIOs and CDOs choosing AI vendors. | Analyst advice on AI vendors and governance with no implementation work to sell | 4.2 | Full comparison |
| TÜV SÜD | Firms wanting an independent AI Act assessment. | Independent testing and certification of AI systems against EU AI Act requirements | 4.1 | Full comparison |
| BABL AI | Companies needing an independent third-party AI audit. | Criteria-based third-party AI audits, separate from any design or build work | 4.1 | Full comparison |
| Sia Partners | Utilities and insurers wanting regulatory-minded advice. | Sector regulatory practices applied to AI governance, plus its own Heka.ai tools | 4.1 | Full comparison |
| BearingPoint | European banks pairing AI with regulatory reporting. | European consulting with regulatory technology products from the same group | 4.1 | Full comparison |
| PA Consulting | UK public bodies wanting advice plus delivery. | Advice from teams that also design and build, strong in UK government | 4.0 | Full comparison |
| Zühlke | Swiss and European health and finance firms. | Partner-owned advisory and engineering for regulated health and finance work | 4.0 | Full comparison |
| ML6 | Benelux firms wanting advice from builders. | Use-case discovery from engineers who also handle EU AI Act requirements | 4.0 | Full comparison |
| Eticas | Public bodies auditing deployed algorithms. | Independent algorithmic audits that measure bias and accuracy in real use | 4.0 | Full comparison |
| Advai | UK financial firms testing AI before launch. | Technical robustness testing, chosen by the FCA as partner for its AI Live Testing pilot | 3.9 | Full comparison |
| Knowit | Nordic public authorities wanting a local partner. | Nordic public-sector reach with data governance and AI under one roof | 3.9 | Full comparison |
| Saidot | Teams wanting AI inventory software with setup help. | Governance software for AI inventories and risk tracking, integrated with Azure AI | 3.9 | Full comparison |
| West Monroe | US COOs targeting operating-cost gains. | Operations and cost-led AI advice from a partly employee-owned firm | 3.8 | Full comparison |
| Elder Research | US agencies wanting a data feasibility check. | Feasibility calls grounded in three decades of hands-on modeling | 3.8 | Full comparison |
| Ekimetrics | CFOs who want AI tied to measured returns. | Return-on-investment measurement for marketing and sustainability AI | 3.8 | Full comparison |
| Slalom | North American firms wanting local consultants. | Local-office consultants for AI governance and operating models | 3.8 | Full comparison |
| Thoughtworks | CTOs judging build-or-buy on AI tooling. | Public Technology Radar and engineering-led build-or-buy advice | 3.8 | Full comparison |
| Centric Consulting | Mid-size US firms writing AI usage policies. | Acceptable-use policies and staff adoption programs for generative AI | 3.7 | Full comparison |
| RTS Labs | Small US firms testing one idea cheaply. | The cheapest entry point here, with feasibility tests in place of strategy decks | 3.7 | Full comparison |
| Future Processing | European mid-size firms on a modest budget. | AI readiness checks at published Central European rates | 3.7 | Full comparison |
Futurice FAQ
What is Futurice?
Helsinki consultancy that brings design and strategy teams to AI planning
How much does Futurice charge?
Pricing model: consulting fees; rates not published. Minimum engagement is not publicly disclosed. A discovery call is required to get project-specific quotes.
What tech stack does Futurice use?
Futurice works with Azure, AWS, Google Cloud, GDPR. Primary industries served include Retail, Media, Public sector, Manufacturing, Financial services.
Is Futurice right for enterprise?
Best for: nordic firms redesigning services around AI. Team size: 800+. Key consideration: Governance and regulation are less central to its offer.
What are the best Futurice alternatives?
The best alternatives to Futurice depend on your use case. Top options are:
- KPMG: governance and assurance depth, backed by its own ISO/IEC 42001-certified AI management system
- Tensorway: two-interview method per use case, a written drop list, and a roadmap another vendor can implement
- PwC: EU AI Act compliance planned alongside DORA, GDPR, and NIS2 in one program
Compare Futurice with other AI Advisory firms
Futurice vs KPMG Futurice vs Tensorway Futurice vs PwC Futurice vs appliedAI Futurice vs Deloitte Futurice vs Trilateral Research Futurice vs EY Futurice vs DAIN Studios Futurice vs Artefact Futurice vs Gartner Futurice vs TÜV SÜD Futurice vs BABL AI Futurice vs Sia Partners Futurice vs BearingPoint Futurice vs PA Consulting Futurice vs Zühlke Futurice vs ML6 Futurice vs Eticas Futurice vs Advai Futurice vs Knowit Futurice vs Saidot Futurice vs West Monroe Futurice vs Elder Research Futurice vs Ekimetrics Futurice vs Slalom Futurice vs Thoughtworks Futurice vs Centric Consulting Futurice vs RTS Labs Futurice vs Future Processing
Verify all details directly with Futurice before making a decision.