Eticas vs Knowit: full comparison for 2026
Quick verdict
Eticas (4.0/5) edges ahead of Knowit (3.9/5) overall. Eticas is the better choice for public bodies auditing deployed algorithms. Knowit is the stronger option for nordic public authorities wanting a local partner. The right choice depends on how independent you need the advice to be, your regulatory exposure, and your budget.
Eticas vs Knowit: head-to-head summary
| Criterion | Eticas | Knowit |
|---|---|---|
| Founded | 2012 | 1990 |
| HQ | Barcelona, Spain | Stockholm, Sweden |
| Team size | 11–50 | ~3,600 |
| Rating | 4.0 / 5 | 3.9 / 5 |
| Primary differentiator | Independent algorithmic audits that measure bias and accuracy in real use | Nordic public-sector reach with data governance and AI under one roof |
| Pricing model | Audit fees and platform subscriptions; rates on request | Consulting and framework-agreement rates; not published |
| Min. engagement | Not disclosed | Not disclosed |
| Primary tech stack | EU AI Act, GDPR, ITACA | Azure, AWS, EU AI Act |
| Industries served | Public sector, Healthcare, Financial services, Social services | Public sector, Energy, Retail, Manufacturing, Financial services |
Eticas vs Knowit: overview
Eticas
Eticas was founded by Gemma Galdon-Clavell, who led it from research on surveillance and urban policy into algorithmic auditing. A 2019 profile put the team at about 30 people, and current directory estimates range from 11 to 50. Its audits trace the rules behind a system, measure disparate impact on specific groups, and check accuracy in operation, while its ITACA platform adds ongoing monitoring. The firm checks AI that already exists rather than planning new programs.
Knowit
Knowit was established in 1990, has been listed in Stockholm since 1997, and employs about 3,600 people, mostly in Sweden, Norway, Denmark, and Finland. Its AI work spans strategy, data governance, and engineering, with a large public-sector client base. Revenue fell in 2024 and 2025 and the company has focused on efficiency, which buyers may notice in staffing. It is a familiar choice for Nordic authorities that want a local partner.
Services and capabilities: Eticas vs Knowit
| Capability | Eticas | Knowit |
|---|---|---|
| Readiness assessment | ✗ | ✗ |
| Use-case prioritization | ✗ | ✗ |
| TCO / ROI modeling | ✗ | ✗ |
| AI governance & EU AI Act | ✓ | ✓ |
| Build vs. buy advice | ✗ | ✗ |
| Independent audit or assurance | ✓ | ✗ |
| Roadmap any vendor can implement | ✗ | ✗ |
| Delivery capability after advice | ✗ | ✓ |
Frameworks and platforms: Eticas vs Knowit
| Framework / platform | Eticas | Knowit |
|---|---|---|
| EU AI Act | ✓ | ✓ |
| GDPR | ✓ | ✓ |
| DORA | N/A | N/A |
| NIST AI RMF | N/A | N/A |
| ISO/IEC 42001 | N/A | N/A |
| Azure | N/A | ✓ |
| AWS | N/A | ✓ |
| Google Cloud | N/A | N/A |
Pricing comparison: Eticas vs Knowit
| Criterion | Eticas | Knowit |
|---|---|---|
| Minimum engagement | Not disclosed | Not disclosed |
| Engagement models | Audit or certification, Ongoing advisory | Multi-use-case advisory, Delivery team |
| Rate transparency | Not public | Not public |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Eticas vs Knowit
| Dimension | Eticas | Knowit |
|---|---|---|
| Best company size | Startup to mid-market | Mid-market to enterprise |
| Best industries | Public sector, Healthcare, Financial services | Public sector, Energy, Retail |
| Best use cases | Bias audits of public-sector algorithms., Ongoing monitoring of a deployed AI system. | AI planning for a Nordic public authority., Data governance before AI projects. |
| Typical project type | Audit or certification | Multi-use-case advisory |
Eticas vs Knowit: pros and cons
| Eticas | |
|---|---|
| + | Audits come from outside the team that built the system |
| + | Measures bias for specific groups, beyond overall averages |
| + | Ongoing monitoring through its ITACA platform |
| - | Founding date and headquarters vary across sources |
| - | Small team |
| - | Doesn't plan AI portfolios or business cases |
| Knowit | |
|---|---|
| + | Strong presence across all four Nordic countries |
| + | On many public-sector framework agreements |
| + | Publicly listed, so finances are disclosed |
| - | Sales fell in 2024 and 2025, and cost cutting followed |
| - | AI is one practice among many |
| - | Advice tends to lead into its own delivery |
Who should choose Eticas?
A typical fit: bias audits of public-sector algorithms.
Independent algorithmic audits that measure bias and accuracy in real use. Minimum engagement is not publicly disclosed. Works best with clients in Public sector, Healthcare, Financial services, Social services.
Who should choose Knowit?
A typical fit: AI planning for a Nordic public authority.
Nordic public-sector reach with data governance and AI under one roof. Minimum engagement is not publicly disclosed. Works best with clients in Public sector, Energy, Retail, Manufacturing, Financial services.
Decision matrix: Eticas vs Knowit
| Your situation | Recommended choice |
|---|---|
| You want advice with no build contract attached | Eticas |
| Finance needs run costs before approving anything | Neither lists cost modeling; ask for a sample |
| Some of your use cases may be high-risk under the EU AI Act | Both cover AI Act classification |
| You need an outside check on a system already built | Eticas |
| You want the same firm to build what it recommends | Knowit |
| Your budget is at the lower end | Compare: Eticas (Not disclosed) vs Knowit (Not disclosed) |
| You need advisers in many countries at once | Knowit |
Use case fit: Eticas vs Knowit
| Use case | Eticas fit | Knowit fit | Winner |
|---|---|---|---|
| Bias audits of public-sector algorithms. | Strong | Limited | Eticas |
| Ongoing monitoring of a deployed AI system. | Strong | Limited | Eticas |
| AI planning for a Nordic public authority. | Limited | Strong | Knowit |
| Data governance before AI projects. | Limited | Strong | Knowit |
Verdict: Eticas vs Knowit
Eticas (4.0/5) is the stronger overall choice for most AI Advisory projects. Independent algorithmic audits that measure bias and accuracy in real use.
Knowit (3.9/5) is worth a look if you need data governance before AI projects. If your situation matches that, Knowit is a competitive option.
Related comparisons
Eticas vs Knowit FAQ
Is Eticas better than Knowit?
Eticas (4.0/5) scores higher overall, but "better" depends on your use case. Eticas's strongest advantage: audits come from outside the team that built the system. Knowit's strongest advantage: strong presence across all four Nordic countries.
How do Eticas and Knowit differ in pricing?
Eticas's pricing: audit fees and platform subscriptions; rates on request. Knowit's pricing: consulting and framework-agreement rates; not published. Any hourly bands shown come from Clutch, not a published rate card, so a scoping call is still needed for a project quote.
Which is better for enterprise: Eticas or Knowit?
Knowit is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each firm before shortlisting.
What are the main differences between Eticas and Knowit?
Eticas's primary differentiator is: independent algorithmic audits that measure bias and accuracy in real use. Knowit's primary differentiator is: nordic public-sector reach with data governance and AI under one roof. They also differ in team size (11–50 vs ~3,600), minimum engagement (Not disclosed vs Not disclosed), and primary industries served (Public sector, Healthcare vs Public sector, Energy).
Verify all details directly with each firm before making a decision.